Constant Contact Email Marketing Introduction

Here is some great information below I found from Constant Contact. it is an introduction to email marketing for small businesses. They say...



It’s All About Communication
How do you get repeat business and earn customer loyalty? Take a lesson from small businesses that long ago grasped the dynamics and importance of building customer relationships through communication. They nurture their customers over time by learning and remembering individual preferences and interests. They acquire this customer information directly from customers through personal interaction. And they keep in touch with customers on a regular basis ensuring their business remains “top of mind.”
Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing efforts.

Email Turns Prospects and Visitors into Loyal Customers
Email marketing enables you to proactively communicate with your existing customers, prospects or members instead of passively waiting for them to return to your Web site, visit your store or office, or call you on the phone. With email marketing you can solidify existing relationships, initiate new ones and convert your one-time visitors, buyers and members into repeat business and long-term customers or contributors. No matter how your visitors, prospects and customers found you; perhaps you paid for search engine placement, sponsored a newsletter, rented an opt-in list, placed a banner ad or two, distributed a flyer or sent a postcard; email marketing adds to your bottom line because it allows you to maximize your investment in those expensive and time consuming marketing efforts and improve the return on investment (ROI) of every dollar you spend to obtain new business and develop profitable customer relationships.

Constant Contact Email Marketing

Constant Contact is the leading provider of email marketing service that is designed to help small businesses grow their business utilizing targeted, professional-looking email communications. It is a web-based solution, designed specifically for small businesses and is easy to use, affordable and takes no technical expertise.

Constant Contact is accessible through any web browser, so there is no need for users to purchase any software. Your customers will soon be managing their opt-in email and thanking you for it!

Click HERE to get Constant Contact for free with the full trial version.

Effective Email Marketing

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

Email Marketing Discounts

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.